Nike Shoes Sales Analysis Dashboard

Retail Analytics Project

The Nike Shoes Sales Analysis Dashboard provides deep insights into Nike’s footwear sales performance across regions, product categories, and customer segments. Using Power BI, the project transforms raw sales data into meaningful visuals to help identify top-selling products, regional demand patterns, and profitability drivers. This report empowers business stakeholders to make data-driven decisions on product strategy, marketing, and inventory management.

Nike Shoes Sales Dashboard

Project Highlights

  • Sales Overview

    Analyzed total sales, quantity sold, and profit across all Nike shoe categories and regions using dynamic KPIs.

  • Category Performance

    Identified best-selling categories such as running, training, and lifestyle shoes with revenue contribution insights.

  • Regional Analysis

    Mapped sales by geography to highlight top-performing states and cities, helping target regional marketing campaigns.

  • Profitability Insights

    Analyzed margins to identify profitable products and underperforming SKUs using Power BI DAX measures.

  • Customer Segmentation

    Segmented customers based on purchase frequency, location, and spending to identify loyal and high-value customers.

  • Time-Series Trends

    Visualized sales performance over months, quarters, and years to uncover patterns and seasonal spikes.

About the Project

Nike Sales Dashboard Overview

Overview

The Nike Shoes Sales Analysis dashboard showcases how data analytics can be used to drive retail success. It helps uncover top-performing products, key customer segments, and regional growth opportunities while optimizing sales and marketing strategies.

Key Insights

  • 👟 Top-performing Nike shoe models and product categories
  • 💰 Profit contribution by region and product line
  • 📊 Seasonal sales patterns and growth trends
  • 🗺️ Regional hotspots for marketing focus
  • 🧍 Customer segmentation and loyalty metrics
Nike Insights Visualization
Nike Dashboard Outcomes

Outcomes

  • Enhanced visibility into product and regional performance.
  • Improved decision-making for pricing, marketing, and inventory planning.
  • Identified high-value customer groups for targeted campaigns.

When:
2024

Mode:
Power BI Dashboard

Dataset:
Nike Shoe Sales Data

Focus:
Retail & Sales Analytics

Project Snapshots

Business Impact

📈 Provided real-time visibility into sales and profitability across Nike’s product range.

💡 Helped optimize marketing and promotional strategies for different regions.

📦 Enabled smarter inventory management and restocking decisions based on demand patterns.

Challenges & Learnings

⚡ Data cleaning and modeling to ensure accuracy across product categories and time periods.

📊 Designing a visually appealing yet functional dashboard for multiple stakeholder needs.

🚀 Gained deeper expertise in DAX, Power Query, and data storytelling for retail analytics.

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