Domino's Sales Analysis

Business Analytics Project

The Domino's Sales Analysis project focuses on analyzing pizza delivery sales data to uncover customer preferences, sales performance, and store trends. Using Power BI, the project transforms raw order data into interactive dashboards, enabling businesses to track KPIs such as order volume, revenue, delivery time, and customer satisfaction ratings.

Zomato Sales Dashboard

Project Highlights

  • Sales Performance

    Analyzed daily, weekly, and monthly pizza sales trends to monitor store growth and customer ordering patterns.

  • Customer Insights

    Identified customer preferences by pizza type, order frequency, and peak ordering times to enhance menu offerings.

  • Delivery Analysis

    Measured average delivery times, tracked delays, and provided insights to improve customer satisfaction and delivery efficiency.

  • Top Stores

    Ranked Domino’s stores based on total orders, revenue contribution, and customer ratings to highlight best-performing locations.

  • KPI Dashboards

    Developed KPI-driven dashboards for store managers to optimize operations, monitor performance, and increase revenue.

About the Project

Zomato Data Dashboard

Overview

This Domino's Sales Analysis project demonstrates how Power BI can transform raw pizza order datasets into meaningful insights. The solution helps stores track sales KPIs, customer behavior, and delivery efficiency in real-time.

Key Insights

  • 🍕 Best-selling pizzas and menu categories
  • 📊 Monthly revenue trends & peak ordering hours
  • 🚚 Delivery performance metrics
  • ⭐ Store ratings vs order volume
  • 👥 Customer segmentation by order frequency & spend

The dashboards help Domino's store managers and operations team make data-driven decisions to improve performance, optimize delivery, and enhance customer satisfaction.

Zomato Insights
Advanced Power BI Features

Outcomes

  • Interactive dashboards for management decision-making
  • Enhanced customer experience insights
  • Optimized delivery operations and workforce planning

By the end, the project showcased how data analytics can boost food delivery business performance and enhance profitability.

When:
2024

Mode:
Power BI Dashboard

Dataset:
Domino's Sales Data

Focus:
Business Analytics

Project Snapshots

Business Impact

📈 Helped Domino's stores identify peak order times and optimize kitchen and delivery operations.

💡 Improved customer satisfaction by reducing delivery delays and enhancing overall order experience.

💰 Increased overall sales revenue by highlighting top-selling pizzas and high-performing stores.

Challenges & Learnings

⚡ Cleaning and preparing raw pizza order data with missing and inconsistent values.

📊 Designing dashboards that balance visual appeal, clarity, and real-time performance.

🚀 Learned the importance of building scalable data models and dashboards for actionable insights.

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